Laurel Cook

Laurel Cook, Ph.D.


Assistant Professor


  • Ph.D., Marketing, University of Arkansas
  • M.B.A., Union University
  • B.S.B.A., Union University

Office#: 203
T: 304.293.0753
- CV

Honors and Awards:

  • 2015, Emerging Scholar Award Nomination, American Marketing Association, Marketing & Society SIG
  • 2014, WVU College of Business & Economics Research Grant Award
  • 2014, Conference for Positive Marketing “Best Paper” Award
  • 2014, AMA Marketing & Public Policy Consortium Fellow/ Competitive Application, American Marketing Association and University of Massachusetts
  • 2013 - 2014, Robert W. Bell Memorial Scholarship
  • 2013, Doctoral Dissertation Proposal National Competition Winner, Society for Marketing Advances
  • 2013, “Best Paper in Consumer Behavior Track” Award, Society for Marketing Advances
  • 2013 – 2014, Network of Executive Women (NEW) $5K Award


  • Burton, Scot, Laurel Aynne Cook, Elizabeth Howlett, and Christopher Newman (2015), “Broken Halos and Shattered Horns: Overcoming the Biasing Effects of Prior Expectations through Objective Information Disclosure,” Journal of the Academy of Marketing Science, 43 (2), 240-56.
  • Stanton, Julie V, and Laurel Aynne Cook (2015), “The Credibility of ‘Locally Grown’ Community-Supported Agriculture: Priorities and Perspectives of Consumers,” Mark Lang and John Stanton (Ed.), Institute of Food Products Marketing.
  • Cook, Laurel Aynne, Scot Burton, and Elizabeth Howlett (2013), “Leaner Choices? The Potential Influence of the Inclusion of Nutrition Facts Panels on Consumer Evaluations and Choices of Ground Beef Products,” Journal of Public Policy & Marketing, 32 (1), 97-115.
  • Cook, Laurel Aynne, Scot Burton, and Elizabeth Howlett (2011), “Health Risk Factors and Their Effect on Consumers’ Use of Nutrition Facts Panels,” Journal of Consumer Affairs, 45 (Fall), 516–27.

Area of Expertise:

Dr. Cook's research has recently been published in the Journal of Public Policy & Marketing, the Journal of Consumer Affairs, and in the Journal of the Academy of Marketing Science. As most of her research concerns a number of social issues, she is interested in identifying substantive issues that concern consumer and firm behavior. Guided by her professional experience with a Fortune 500 company and her doctoral training, Dr. Cook uses a variety of approaches to address the following three primary streams of research: (1) collaborative product development; (2) consumer well-being; and (3) corporate social responsibility.  She has presented her work at 17 refereed national conferences. Additionally, her teaching experience includes buyer behavior, marketing research, strategy, and principles.

Prior to pursuing a doctoral degree, Dr. Cook worked for 6-1/2 years as a brand manager with Black & Decker. She worked specifically with the Porter-Cable and Delta Machinery brands, and was heavily involved in coordinating product launches and national marketing campaigns. Her experience with Black & Decker garnered a unique manufacturing perspective and global exposure to many industries.